Waitrose and Tesco begin trialling iBeacons for in-store offers and alerts

Apple’s Bluetooth-based iBeacon technology looks set to enrich in-store shopping experiences, so it should come as no surprise that two of Britain’s biggest supermarkets are looking to see what it’s all about. Mirroring pilots by their counterparts…

Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/5jnh9v2ccMM/
Tags: mars   jason aldean   Naked and Afraid   eric decker   Harold Ramis  


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